ქართ | Eng

ISSN 2449-2396 (Print) | E ISSN 2449-2612 (Online)

HOW TO EVALUAT EFFICIENCY OF THE EXPORT STRATEGIES

Author: GIORGI GAGANIDZE, BADRI RAMISHVILI | Published: 2018-06-25 | Pages: 24-31

Full Text

Abstract

The paper reviews the specific topics of the formulation and management of the Export Strategies. Export Strategies became of vital importance for Georgia. After the signing DCFTA with EU Georgian officials were wondering that the export potential of Georgia would be utilized in the best possible way. Unfortunately utilization of export potential is only possible by developing and executing Export STrategies.The author reviews different methods of evaluating the export potential on different markets.In addition to it the article reviews different indicators for evaluating the efficiency of the export strategies.


Keywords

EXPORT STRATEGY FORMULATION AND MANAGEMENT, EVALUATION OF THE EFFICIENCY OF THE EXPORT STRATEGIES


References

  1. O’Cass, Aron and Craig Juliann (2003), “Examining Firm and Environmental Influences on Export Marketing Mix Strategy and Export Performance of Australian Exporters”. European Journal of Marketing, 37 9314) 366-84
  2. Best, M.H./ Garnsey, E., Edith penrose, 1914-1996, The Economic Journal, 109,453, 1999, pp.187-201; Garnsey, E, The Resource Based Theory of the Growth of the Firm, in Ellis, k./ Gregory, a./Ragsdell,G. (eds) Critical Issues in Systems Theory and Practice, New York:Plenum Press 1995,pp. 239-244
  3. Alberto Portugal-Perez, John S. Wilson, WB- Policy Research Working Paper, Export Performance and Trade Facilitation Reform.
  4. Giorgi Gaganidze, “Export Potential and CompettiveAdvantage”,Scientific Practical Journal “Economy and Business” N3, 2015
  5. http://www.intracen.org/itc/goals/Global-Goals-for-Sustainable-Development/
  6. Gaganidze G. «FOREIGN TRADE OF GEORGIA, MOLDOVA AND THE UKRAINE WITH THE EUROPEAN UNION AFTER SIGNING THE ASSOCIATION AGREEMENT» Ecoforum 7 (N1, 2018); http://www.ecoforumjournal.ro/index.php/eco/article/view/710
  7. Gaganidze, Giorgi. «Competitive advantages of Georgian non-agricultural products on the EU market». The Business & Management Review; London Vol. 6, Iss. 1, : 26-30. London: The Academy of Business and Retail Management (ABRM). (Feb 2015)
  8. Shoham (1999), “Bounded Rationality, Planning, Standartization of International Strategy and Export Performance: A Structural Model Examination,” Journal of International Marketing, 792), 24-50
  9. Lages, Sandy D. Jap, and David A. Griffith (2008), “The Role of past Performance in Export Ventures:A Short-TermReactive Approach,” Journal of International Business Studies, 39, (2), 304-325
  10. Cavusgil, S. Tamer and ShaomingZou 91994), “Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export market Ventures,’ 42(1), 225-245
  11. Magnus Hultman, Constantine S. Katsikeas and Matthew J. Robson, “Export promotion Strategy and Performance: The Role of International Experience.” Journal of International Marketing, Vol.19, No.4 (2011),pp 17-39
  12. Gaganidze G. «GEORGIAN EXPORT POTENTIAL UTILIZATION ON THE EU MARKET»; Journal of International Management Studies . 2016, Vol. 16 Issue 1, p13-18. 6p. www.ebscohost.com
  13. B.A. Ramishvili, P.P. Koguashvili «THE PROSPECTS OF THE DEVELOPMENT OF AGRARIAN SECTOR IN THE COUNTRIES OF SOUTH CAUCASUS IN THE CONDITIONS OF ECONOMIC GLOBAL», ANNALS OF AGRARIAN SCIENCE 7 (4), 167-169
  14. Paata Koguashvili, Badri Ramishvili «CAPACITY OF GEORGIAN VILLAGE»;Materials of reports made at the international scientific-practical conference held at Paata Gugushvili Institute of Economics of Ivane Javakhishvili Tbilisi State University in 2014

Globalization & Business European University European University European University mes.gov.ge erih plus mes.gov.ge EBSCO index copernicus Google Scholar Crossref Open Academic Journals Index Scientific Indexing Services International Scientific Indexing Daugavpils University